And does it matter? Do you call them “customers” or “clients”? Is there even a difference? Your answer probably depends on the relationship you have with them. And it should. First, let’s look at the definition of the two terms. Webster’s Dictionary defines a client...
Your fall reading assignment “Attention class!” As the weather turns cold and gray, it’s the perfect time to give all you small business owners and managers a fall reading assignment. I have listed five books below that I think provide some great perspectives and...
(That is the question.) Should you buy a building for your business? It’s a big step and can seem intimidating. And there are both pros and cons associated with owning a building. So, is it right for you? I recently ran across an article that had some great tips for...
(Most of the best business owners do.) And the thing I want you to start talking to yourself about is your business. More specifically – I want you to start thinking about questions you’d benefit from having the answers to. Questions that, when asked, would generate...
If you own a business, there’s at least one thing that makes you special – at least one thing that you do well. If there weren’t you wouldn’t still be in business. So what is it that makes you so special – what makes your customers choose you over your competition?...
In a previous blog, we discussed the importance of truly understanding who your customer is and how to best serve them. This time we’re going to talk about knowing your business, which is just as important to your success. If you know your business well – all aspects...
Someone once asked me who my ideal customer was, and it took me a minute to answer. I realized – that is something I should be able to answer immediately. So, I undertook a process of analyzing what my current customers looked like, and how to “know” my customers...
Have you heard the term “Big Data”? Everybody’s talking about it. It’s the latest thing. But what is it? Does your business need it? And you don’t use it, is your business going to get left behind? Big pause. Big breath. Now that we’re calm, let’s first talk about...
Ok, strategic planning may not be what keeps business managers or business owners up at night, but it can be one of the most exciting and key parts of every business. Think about it - THIS is the part of the business where you get to put your vision out there for...
Can pollution really affect the stock market? Well, before you shake your head and laugh, I read an article in Harvard Business Review in which they found a direct correlation between the pollution in New York City and the performance of the stock market. On days that...
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