CRM stands for Clients Really Matter
Actually, CRM stands for Customer Relationship Management, but it might as well stand for clients really matter, because they do. And a CRM system will help you show it. Regular readers of this blog know how important I think it is to collect client information – for...
Social media is a strategy, IMHO
How many social media followers does your business have? Have you ever posted something that was “liked” more than a thousand times? Do you know what the IMHO in the headline means? Hopefully you’re not hyperventilating at this point. I know a lot of business owners...
Should you add a location?
Your business is humming right along. Things are going well. And then a thought occurs to you - "Should I open another location?" Don't panic. You're not going crazy. This is a natural part of owning a successful business. Many business owners just like you ask...
Small business analytics – it’s as easy as pie
As a recent graduate of business school, it was inevitable that I was going to force you to read some kind of case study. It's what we "business school people" do. And as you all know, I am a big believer in the value that analytics can bring to any organization no...
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