So what makes your business so special?
If you own a business, there’s at least one thing that makes you special – at least one thing that you do well. If there weren’t you wouldn’t still be in business. So what is it that makes you so special – what makes your customers choose you over your competition?...
Know your business from finances to operations?
In a previous blog, we discussed the importance of truly understanding who your customer is and how to best serve them. This time we’re going to talk about knowing your business, which is just as important to your success. If you know your business well – all aspects...
The banker behind the curtain
How your business loan application is evaluated. I have had many customers apply for business loans through the years. The other day, a client was telling me how intimidating the idea of applying for a business loan was to him. I asked why. He then described his...
Ask these 5 questions to know your customer
Someone once asked me who my ideal customer was, and it took me a minute to answer. I realized – that is something I should be able to answer immediately. So, I undertook a process of analyzing what my current customers looked like, and how to “know” my customers...
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