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CRM stands for Clients Really Matter

CRM stands for Clients Really Matter

Actually, CRM stands for Customer Relationship Management, but it might as well stand for clients really matter, because they do. And a CRM system will help you show it. Regular readers of this blog know how important I think it is to collect client information – for...

Social media is a strategy, IMHO

Social media is a strategy, IMHO

How many social media followers does your business have? Have you ever posted something that was “liked” more than a thousand times? Do you know what the IMHO in the headline means? Hopefully you’re not hyperventilating at this point. I know a lot of business owners...

Should you add a location?

Should you add a location?

Your business is humming right along. Things are going well. And then a thought occurs to you - "Should I open another location?" Don't panic. You're not going crazy. This is a natural part of owning a successful business. Many business owners just like you ask...

Small business analytics – it’s as easy as pie

Small business analytics – it’s as easy as pie

As a recent graduate of business school, it was inevitable that I was going to force you to read some kind of case study. It's what we "business school people" do. And as you all know, I am a big believer in the value that analytics can bring to any organization no...

What is your business’s most important asset?

What is your business’s most important asset?

And are you treating it that way? Overheard at a coffee machine somewhere in Indiana: MANAGER 1: We need to spend some money to train our employees. MANAGER 2: Yeah, but what if we train them, and they just leave? MANAGER 1: Yeah, but what if we DON'T train them, and...

Repeat after me: “I will not be around forever.”

Repeat after me: “I will not be around forever.”

There. You just took the first step of succession planning. It's a tough topic for most business owners. But it comes up a lot in the meetings I have with clients and prospective clients. So many business owners I speak with have put off the succession planning...

Having a business plan isn’t enough

Having a business plan isn’t enough

Success in business requires execution. We've talked a lot about business strategy - from business plans to strategic plans - and how they can help grow your business. But the fact is, simply having a plan isn't enough. Working with business owners, I've seen and a...

What do you call the people you do business with?

What do you call the people you do business with?

And does it matter? Do you call them “customers” or “clients”? Is there even a difference? Your answer probably depends on the relationship you have with them. And it should. First, let’s look at the definition of the two terms. Webster’s Dictionary defines a client...

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